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About Max Divani — Italian Craftsmanship Since 1956
MaxDivani was founded in 1956 by Rocco Ferri in Altamura, a city in the Puglia region of southern Italy that has long been recognized as the heart of Italy's upholstered furniture district. What began as a small family workshop has grown, now in its third generation of the Ferri family, into one of Italy's most respected sofa manufacturers — with a 2,300-square-meter showroom in the center of Altamura and over 120 models in production at any given time.
The brand's philosophy has never changed: produce sofas that are genuinely handcrafted, built entirely in Italy, and designed to last for decades without sacrificing comfort or contemporary style. Every Max Divani sofa passes through the hands of designers, engineers, carpenters, and master upholsterers before it reaches a home — a tradition that sets the brand apart from manufacturers who outsource production or use industrial shortcuts.
Max Divani Collections Available at Canal Furniture
Canal Furniture carries a curated selection of MaxDivani sofas, sectionals, loveseats, and chairs — spanning the brand's leather and fabric lines. All special-order pieces can be configured in a wide range of leather and fabric finishes. Stop by our New York City showroom at 402 Broadway to see and feel samples in person before you order.
Stationary Sofas & Loveseats
The Caleb leather sofa and loveseat collection — available in Light Grey and Taupe — is one of Max Divani's most versatile offerings, pairing clean contemporary lines with top-grain leather upholstery at an accessible price point. The Norma leather sofa in Walnut is a more architectural choice, with structured silhouettes and premium material finishes. For buyers who prefer fabric, the Noa fabric sofa brings a relaxed, mid-century-influenced character with its distinctive Canaletto walnut wood accents and topstitched backrests.
Sectionals
The Max Divani sectional lineup covers everything from sleek two-piece configurations to large modular systems. The Barbera sectional in White is a statement piece built for open-plan living spaces, while the Zar sectional in Light Grey offers a softer, more transitional profile. The Emu sectional in Caramel leather is among the most popular MaxDivani models we carry — its warm tone and generous proportions make it a natural centerpiece for any living room. The Mayon leather sectional rounds out the lineup with a particularly refined, tailored silhouette.
Reclining Sofas & Sectionals
The Mark reclining sectional is Max Divani's flagship power-reclining system — a fully motorized sectional with independently adjustable headrests, whisper-quiet reclining mechanisms, and full top-grain Italian leather upholstery throughout. It represents the premium end of the MaxDivani lineup and is built for buyers who refuse to compromise between luxury and comfort.
Sofa Beds
The Aurora sofa-bed sectional brings MaxDivani's manufacturing quality to a functional sleeper format — a sectional that converts to a sleeping surface without the compromises in aesthetics or mattress comfort that typically define this category.
What Makes Max Divani Sofas Different?
There are a number of Italian sofa brands available in the United States, and it is worth being specific about what distinguishes MaxDivani. Every sofa is 100% bench-made in Italy using solid hardwood frames — no particle board or metal substitutes in the core structure. Upholstery is full top-grain Italian leather, sourced from tanneries that comply with strict European environmental standards. The foam used in Max Divani cushions is high-density and designed to hold its shape for years, not months. Adjustable headrests, available across multiple collections, are a signature comfort feature that very few brands at this price point offer as standard.
The result is a sofa that feels meaningfully different from mass-market alternatives — not just in appearance, but in how it holds up to daily use over time.
Why Buy Max Divani from Canal Furniture?
Canal Furniture is an authorized Max Divani dealer serving customers from our New York City showroom and shipping nationwide with white-glove delivery. That means your sofa is brought inside your home, assembled, placed exactly where you want it, and all packaging is removed — at no additional hassle to you.
Our team has deep product knowledge of the Max Divani line and can help you navigate leather grades, finish options, configuration choices, and lead times on special-order pieces. We offer 0% financing on qualifying purchases, price-match assistance, and a 1-year manufacturer warranty on all MaxDivani furniture. For buyers outside New York, leather and fabric samples from our showroom can be discussed when you call us at 212.925.5343.
If you have seen a Max Divani model online or in a catalog that is not shown here, call or email us — as an authorized dealer we have access to the full MaxDivani catalog and can place custom orders on models not currently listed on this page.
Common Questions
Frequently Asked Questions About Max Divani
Yes. Canal Furniture is an officially authorized Max Divani dealer in the United States. That means every MaxDivani sofa, sectional, and loveseat purchased through us comes with the full manufacturer warranty, is a genuine Max Divani product sourced directly through official distribution channels, and is backed by our team's direct relationship with the brand. You will not find gray-market or third-party sourced Max Divani furniture here.
All Max Divani sofas are designed and manufactured in Altamura, a city in the Puglia region of southern Italy that has been the center of Italy's upholstered furniture industry for generations. MaxDivani is a 100% Made in Italy brand — production is not outsourced to overseas factories. The same family, the Ferri family now in its third generation, has been building sofas in Altamura since the company was founded in 1956.
Yes. Canal Furniture's showroom is located at 402 Broadway, New York, NY 10013. We carry Max Divani pieces on the floor and maintain leather and fabric sample books so you can feel the material quality before committing to a finish. Our showroom is open Monday through Saturday 10am–7pm and Sunday 12pm–6pm. If you are outside New York, call us at 212.925.5343to discuss your options — we can walk you through the available finishes over the phone and arrange for samples to be discussed in detail.
In-stock Max Divani pieces typically ship within 1–2 weeks. Special-order pieces — which include any model ordered in a custom leather or fabric finish, or configurations not currently held in stock — carry a lead time of approximately 3 to 4 months for production and shipping from Italy. This is standard for authentic Made in Italy furniture ordered directly from the manufacturer. We will give you a clear lead time estimate before you place your order so there are no surprises.
We currently carry the following Max Divani models: the Caleb leather sofa, loveseat, and chair (in Light Grey and Taupe); the Noa fabric sofa and loveseat; the Norma leather sofa and loveseat in Walnut; the Barbera sectional in White; the Zar sectional in Light Grey; the Emu sectional in Caramel; the Mayon leather sectional; the Mark reclining sectional; the Aurora sofa-bed sectional; and the Geo fabric sofa. As an authorized dealer we have access to the full MaxDivani catalog — if you are looking for a model not listed here, call us at212.925.5343and we can place a special order.
Max Divani occupies a distinctive position in the Italian furniture market — it is a family-owned, single-category specialist that has produced nothing but sofas and upholstered seating since 1956. That focus shows in the construction quality: solid hardwood frames, high-density foam, full top-grain leather throughout (not just on seat-facing surfaces), and adjustable headrests as a standard feature across many models. Compared to brands like Incanto Italia, which Canal Furniture also carries, Max Divani tends toward a slightly more architectural and structured aesthetic, while Incanto leans more toward modular and heavily customizable systems. Both are authentic Made in Italy brands at similar price points. Our team can help you compare specific models from both lines — call or visit the showroom.